Slofoodgroup was one of our first customers when we were transitioning from only working as a Shopify development agency, DevisedLabs, to offering a web performance focused solution as well, Render Better. Shawn, the owner, is always thinking ahead of his competition and looking for additional ways to offer the best products and deliver the best experience. He knew web performance was a weakness, even before Shopify released their own speed score and Google rolled out their Core Web Vitals initiative in 2021, so he was eager to try out our technology.
Before working with us, in Q4 of 2020, Slofoodgroup had roughly 90% URLs in the "poor" range in Search Console for both mobile and desktop. This meant the majority of their site was delivering a sub-par experience based on Google's web performance metrics, and they were potentially missing out on a lot of sales. Since Shawn was one of our first Render Better customers, we of course had to work through some bugs to get things just right, but we still managed to remove the majority of red URLs shortly after installation. In 2021, we maintained 100% "good" URLs on mobile, and we recently achieved 100% green on desktop as some well, after some tricky manual optimizations. Slofoodgroup is now maxing out the ranking benefits of their web performance optimizations, and we're excited to continue making their user experience even better.
Slofoodgroup imports premium vanilla beans, vanilla products, saffron, organic cinnamons, and other spices from around the world. They provide superior quality products at fair prices, which has helped them build a strong reputation amongst many luxury hotels and high-end restaurants. Chefs, foodies, and gourmets alike simply love SFG.