Rabbit Hole had recently moved from Wordpress to Shopify to improve their ecommerce experience, but web performance was still an issue. Dennis, their web master and digital marketer, had some assumptions regarding their speed issues, but found it was still a challenging problem. Their site was growing rapidly, rich with features and content, and always evolving with new designs, so it was tough to keep up with all the development changes while optimizing performance metrics simultaneously.
Thankfully, our solution was designed to keep sites optimized through rapid growth and design change periods, without compromising features or content. With Render Better, we managed to improve FCP and LCP (so that users see content faster), reduce CLS (so that the content is visually stable) and achieve 100% good / green URLs for Google Search Console's Core Web Vitals. This means users now have a faster and smoother interaction with content, leading to a better shopping experience and more sales. In addition, now that all their URLs pass the Core Web Vitals assessment, Rabbit Hole has maxed out the web performance ranking benefit from Google's latest updates.
Kaveh Zamanian’s true calling began when he met his wife, Heather. Shortly after falling in love, Kaveh’s passion for America’s native spirit took hold, and he left his former career to start Rabbit Hole with his family in Kentucky. He put everything on the line to start a brand that quickly rose to the forefront of the American spirits category.