Regardless of what you find, it’s important to know more than just your total bounce rate. You want to dig into bounce rate by different dimensions like channel, device type, age, and location to get a firm understanding of where there is the most room for improvement. For example, most paid advertising channels have a higher bounce rate than organic or returning traffic, because they're likely not familiar with your brand, nor were they searching for you. It’s important to factor in big changes in these variables when monitoring your overall bounces.
While it’s impossible to get your Shopify bounce rate to zero, you can realize significant gains by getting to better than average with minimal cost. You can get an idea of the range of bounce rates for a Shopify store within your category with a quick google search.
After researching your ideal bounce rate, you can create some goals by calculating your capturable losses with the following formula:
The first place to look for opportunity to improve bounce rate is your website’s performance - and by performance, we mean speed. How fast does it load compared to other sites? But before you break out the stopwatch, Google provides a free tool to evaluate your site speed.
The next thing to look at is the immediate experience. Do images at the top of the page take a long time to load? Is the content capturing immediate attention, consistent with your brand and targeting your key demographics? How many clicks does it take to get to the products or offers your customers are looking for? Is the messaging on the site consistent with the ad or email they clicked through from? etc.
Imagine… can someone who has never experienced the brand instantly know who you are, what you sell, and what you’re about?
Once you have all of this information, you’re armed with the tools necessary to get your Shopify bounce rate as low as possible. Tools like Google Optimize can help you test a variety of different landing page experiments and identify which ones have the lowest bounce rate for Shopify stores.
Still, when it comes to web performance, optimization is tricky, which is why we created this site speed case study and optimization guide. You can discuss it with your development team, but more often than not, they aren’t specialized in this area or they have a full plate of requests already. Luckily, Render Better can reduce your bounce rate by improving your speed and provide ongoing monitoring so your performance stays optimized.
Let's jump on a call and discuss how we'll help you turn your bounced visitors into additional customers.