We’re constantly updating or changing our site, that might be one of the most seamless parts of Render Better… there are just no issues.
~ Regina Booth, E-Commerce Manager @ Vitamin A
Vitamin A is one of our first clients, taking us way back to when our sister company, DevisedLabs, was founded in 2018 as a development agency for Shopify stores. James Koshigoe, our founder, grew a team of talented developers, project managers, designers, and more to help support Shopify and Shopify Plus stores like Vitamin A. He quickly realized all these stores had very similar web performance issues that required a lot of work to manually optimize an maintain, especially since they were growing rapidly, launching new campaigns consistently, and frequently making code changes. Render Better was created through this process as a way to automate impactful web performance optimizations and keep their site fast as they continued to scale.
If you visit Vitamin A, you'll notice they use a multitude of high-res images, Shopify apps, and third-party scripts, so optimizing for performance while maintaining the aesthetics and features was quite the challenge. CLS remains tricky to fully resolve, but performance is a balancing act - the fastest site is a blank one, but that won't tell a story or help sell your products. Plus, load times are the most important factor for picking up additional sales, and Render Better dramatically improved both FCP and LCP for mobile and desktop. At 1s and 1.5s respectively across all device types for real users, Vitamin A is blazing fast, resulting in less traffic bouncing, a smoother shopping experience, and more sales.
To prove this we set up a server-side split test with Google Optimize to test our optimizations. In the screenshots below, "Treatment" refers to our automatic optimizations turned on, and "Original" refers to them turned off. Overall, we improved conversions by 6.4% and revenue per session by 8.7%, proving that better web performance results in a better user experience and more sales.
Vitamin A has been creating environmentally friendly clothing and building a more sustainable community for over 20 years. Amahlia Stevens, their founder, was the first to trademark a sustainable swim fabric in addition to employing waterless digital printing technology to reduce their environmental footprint. By producing their fabric locally, partnering with the community to host cleanups (like the one feature above), and donating towards environmental organizations, Vitamin A is leading the way for brands to incorporate more earth friendly initiatives.