Printfresh Results
Printfresh Reaches Incredible Speeds Without Compromising Beautiful Design
By
Render Better
  • Core Web Vitals assessment passed on both mobile and desktop
  • 100% green URLs in Search Console
  • Very fast load times site-wide despite lots of imagery and features
  • 40% faster FCP and 47% faster LCP on mobile
  • 15% faster FCP and 20% faster LCP on desktop

The Challenge

After seeing some of our impressive results for other clients in the Shopify Plus Community Facebook Group, Printfresh reached out for us to optimize their site as well. Leo Voloshin, Co-Founder and CEO of Printfresh, had tried some other solutions before but wasn’t pleased with the results. Printfresh grew rapidly since its inception in 2016, which was really great for the company, but resulted in some technical debt along the way. Additionally, their site is focused entirely around beautiful and unique designs in all shapes and sizes, so there are a lot of images and variables needed to sell their products. It was crucial that we optimize their site for speed, without compromising on its beautiful design.

The Results

Holiday sales were just around the corner, so we moved quickly to deploy Render Better in early November 2021. However, this was one of the largest sites we've worked on with a lot of rich features, content, and moving parts as their team geared up for big campaigns, so we had to be careful. Thankfully, we've worked on numerous Shopify and Shopify Plus sites from small to 8 figures, which helped us design Render Better to be out of the way as much as possible, while still greatly improving performance metrics.

Load times were already decent for Printfresh, but Render Better still managed to shave off nearly 50% on mobile and 20% on desktop, which is especially important with such a visual content heavy site. These optimizations made a significant improvement to user experience and maxed out their web performance ranking benefits by pushing all URLs well into the green. As Printfresh continues to scale quickly, they can rest assured that all users, no matter what device or where they come from, will have a snappy and smooth experience that's sure to please.

Before Render Better - PageSpeed Insights Mobile Metrics for Printfresh
Before Render Better - PageSpeed Insights Mobile Metrics for Printfresh

After Render Better - PageSpeed Insights Mobile Metrics All Green for Printfresh
After Render Better - PageSpeed Insights Mobile Metrics All Green for Printfresh

Before Render Better - PageSpeed Insights Desktop Metrics for Printfresh
Before Render Better - PageSpeed Insights Desktop Metrics for Printfresh

After Render Better - PageSpeend Insights Desktop FCP & LCP Even Faster
After Render Better - PageSpeend Insights Desktop FCP & LCP Even Faster

100% Green URLs for Mobile & Desktop in Search Console - Max Ranking Benefit

About Printfresh

Leo and Amy Voloshin - Founders of Printfresh

Printfresh started back in 2006 as Printfresh Studio, when Amy Voloshin was designing prints for the fashion industry. In 2016, she took the leap to start her own lifestyle brand with the help of her husband and CEO, Leo Voloshin. Together, with their two children, and rescue chihuahua named Meemo, they've grown Printfresh into a nationally recognized sleepwear brand, with unique and whimsical collections released monthly.

Render Better automatically reduces site speed, allowing shoppers to browse and checkout faster, resulting in a better user experience and more sales.

Book a free 30-min call with one of our experts to assess your web performance and see how Render Better can improve your site.

Optimized Performance =
Happier Customers
Improving your Core Web Vitals is as simple as having us install Render Better today.
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