Since Render Better performed well when optimizing 8Ball, the owner reached out to us about a new site they had recently acquired, Old Skool Hooligans. Similar to 8Ball, the main objective was to optimize user experience and ramp up sales from every angle possible. The owner plans to build a portfolio of Shopify stores, so they want all of them to be fast and have a solid foundation for all other marketing efforts. URLs for both mobile and desktop were mostly in the "need improvement" range before we started, but we knew we could moth the needle further.
We kicked off the new year by deploying Render Better on January 11, 2022 and began seeing results quickly as real user data rolled in. By the end of January, all Desktop URLs flipped from yellow to green. Additionally, both mobile and desktop site-wide data have now passed Google's new Core Web Vitals Assessment in the PageSpeed Insights tool. This means real users, on average, experience a fast and smooth site, are less likely to bounce, and more likely to make purchases. We're starting the year strong with Old Skool Hooligans and expect the store to do very well now that there's a solid web performance foundation in place with plans to scale.
Old Skool Hooligans has been selling T shirts since 2007, providing a large variety of pop culture designs. They're based out of the UK, but ship all around the world if you want a fun shirt for yourself or a unique gift for a friend.
Render Better automatically reduces site speed, allowing shoppers to browse and checkout faster, resulting in a better user experience and more sales.
Book a free 30-min call with one of our experts to assess your web performance and see how Render Better can improve your site.