Multitasky was referred to us because we specialized in optimizing web performance for Shopify stores. Julia Xu, the founder of Multitasky, knew her site speed could be better and was eager to get started, since holiday sales were just around the corner. She worked hard to create a beautifully designed site and didn't want to compromise the look and feel to achieve better web performance metrics - which is a key benefit of Render Better.
Most importantly, Julia was looking for a way to boost sales going into the end of 2021, so we set up a server-side split test with Google Optimize to test our optimizations. In the screenshots below, "Treatment" refers to our automatic optimizations turned on, and "Original" refers to them turned off. Over the 14 day test, it was clear Render Better's optimizations were outperforming the Original every day. Overall, we improved conversions by 7.7% and revenue per session by 9.3%, proving that our solution produces an impressive ROI and can be a quick win for Shopify stores. We stopped the test shy of 95% significance because it was clear to Julia and our team, based on the graphs, that it made more sense to have Render Better turned on to maximize end of year sales.
In addition, we were able to eliminate all "poor" URLs in Search Console (after the test was turned off and Google collected only optimized real user data) to ensure 100% of the URLs receive a ranking benefit moving forward. Now, Multitasky continues to have increased sales from a better user experience as well as more organic traffic thanks to Render Better.
In 2020, Julia Xu left the corporate scene and began her entrepreneurial journey. While creating her own dream home-office, she found it hard to find fun and functional products she enjoyed. With the rapid increase in people working from home, the timing was perfect to create Multitasky, a one-stop shop of unique home-office products for other determined females like herself.