Hoping to scale their brand, optimize their website and grow sales, one of our customers, a Home & Garden brand, tasked Render Better with improving their core web vitals in order to improve their SEO rankings. Improving core web vitals can include tasks such as improving site speed, decreasing load times for images, which coincidentally can also improve conversion rate on the site, in addition to SEO.
By simply pointing their web domain at Render Better, our customer was able to start optimizing their website in one day. The result? Double digit improvements in both conversions and revenue! We ran a 2-week A/B Test on their site, the Control, or “A” version is without Render Better, and Variation 1, the “B” version is with Render Better.
After our 2 week A/B test, we saw a 14.3% increase in conversions with Variation 1, meaning more customers made purchases on the site when Render Better was installed.
We also saw a 17.7% increase in revenue when using Render Better, further proof that improvements in site speed correlate to more conversions (learn more about that here).
We saw a 61% decrease in site speed (LCP), a significant decrease in image load time - leading to a faster site and a better customer experience. In the screenshots below, you can see the original site speed (4.1 seconds) and the improved site speed (1.6 seconds) after our customer installed Render Better on their site.
*We use mobile LCP metrics since the majority of web traffic is on mobile.
When we analyzed the final results of our A/B test, we were able to conclude that our customer had the potential to earn an additional $36k in revenue each month! The 14.3% increase in conversions led to the additional 17.7% increase in revenue, which was multiplied against monthly site traffic.